By Karen Cioffi
If you’ve written a book, you know that marketing the book is more important and more difficult than actually writing it. And, an effective book and author platform marketing strategy is article marketing. Article marketing involves posting to your site on a regular basis, submitting to article directories, and it seems more important lately, being a guest on quality blogging sites.
As you may know, guest blogging on a quality site in your niche does at least four things:
• It affords you a wider audience and often this leads to clicks back to your site.
• It allows you to cement your expert status.
• It provides the host site with fresh content.
• The host site will get additional traffic from your promotion efforts.
Keep in mind that quality content is what counts!
With your quality content in hand, the first step is to find a blog that gets good traffic and offers quality content. If you’re not sure about a site, you can go to http://alexa.com to check the site’s authority.
At this point, you have the content and you have a website that will accept it. Now, it’s on to the tips.
9 quick tips for being a guest on blogging sites:
1. Check the host blogging site’s guidelines carefully. And, be sure to know what type of content the site publishes, along with what’s already been done. You don’t want to offer to guest post about Google’s Penguin when it’s been done before.
2. Provide a brief bio with a link to your site or landing page (do not embed the link – provide the complete URL). If you don’t have a website set up yet, use your Twitter or Facebook URL.
3. Provide relevant tags for your host to use. A minimum of three tags should be included with your submission.
4. Edit your content before sending it off.
5. Ask if the host would like you to send a relevant image for the post. A number of sites are requesting images accompany the posts to save time.
6. Thank the host for allowing you to be a guest blogger.
7. Once your post is published, promote it, promote it, promote. And, in you promotion, ask for visitors to leave a comment. Bringing traffic to the hosting site is nice, but getting comments is even better.
8. Stop by throughout the day to respond to any comments.
9. Stop by periodically for the next week to see if there are any other comments.
While the tips mentioned above are important, the most important tip is to be professional and courteous. These qualities go a long way in building relationships.
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