Saving for college

On January 10, 2015, Jennifer Fusco presents “Practical Marketing Advice for Writers” at the Bethesda-Chevy Chase Regional Service Center. Join us from 10 – 4.

In this interactive session, authors will learn how to hook new readers to sell their book in four easy sentences. Learn the differences in marketing strategies and how to apply each to grow a readership. This session will also cover an in-depth discussion of brand and brand-management techniques. Learn the differences between a publicist and an author’s assistant. (No, they’re not the same thing.) And discuss lessons learned from Corporate America and how they apply to authors, as well as the future of author marketing and what lies beyond what we already know.


Jennifer Fusco is the author of the bestselling series, MARKET OR DIE, marketing books for writers. A three time winner of the Advertising Excellence Award, Jennifer has launched successful national print and digital ad campaigns. She has served as a member of the (ANA) Association of National Advertisers and believes that brand building is a key to professional success. Due to the overwhelming response Market or Die received from writers, Ms. Fusco launched a publicity services business, Market or Die Author Services, LLC. In her writing life, Ms. Fusco is a member of RWA’s PRO network and serves as the past president of the Connecticut Romance Writers. She has completed two romance manuscripts and is a monthly contributor to the Romance Writers of America’s RWR Report. Born in North Carolina, Jennifer currently lives in Florida with her family. She is represented by Nicole Resciniti of the Seymour Agency.